New and emerging healthcare trends, policy updates, the growth of social marketing and a renewed focus on customer engagement make right now the time start planning for the exciting year ahead, says Jason Borody. With big changes to the healthcare market coming up, practices will need to focus on the most effective and economical ways […]
Medical practices depend heavily upon referrals from colleagues and word of mouth. While these are valuable, Vividus Marketing Director Jason Borody explains that without a solid marketing strategy, referrals are not enough to keep a practice profitable in today’s competitive environment. The reality of the online community Studies show that 80 per cent of Australians
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If you want to grow your profits, increase your patient base, build your brand and consolidate your good reputation, Jason Borody says it’s essential to have a solid marketing strategy in place. Professionals often think of marketing as a sales activity with little additional value, yet nothing could be further from the truth. The persuasive,
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