We investigate the readability and relevancy of online health information to Australians and provide recommendations for medical content development.
The state of online medical information in Australia [2021 data] Read More »
Using your Greatest Tool Effectively A key component of the AHPRA guidelines for medical advertising is that your communications can’t be misleading to an uninformed audience. This rule is in place to help protect people from making poor health decisions based on things they don’t fully understand. It means that providing an article in highly
Helping Patients Understand – Content Marketing for Medical Professionals Read More »
New and emerging healthcare trends, policy updates, the growth of social marketing and a renewed focus on customer engagement make right now the time start planning for the exciting year ahead, says Jason Borody. With big changes to the healthcare market coming up, practices will need to focus on the most effective and economical ways