The fastest way to boost online traffic
Online Advertising
More than a lead generation tool.
Data-driven Strategy
Ultimately your website should be a lead generation tool, but it should be more than just that: we want to make sure that we are targeting the right audience, providing them with the right content, and getting them to convert through effective search engine marketing.
The beauty with digital marketing is that it is very measurable and provides absolute transparency from implementation to reporting.
We undertake extensive research to help us understand your target audience and what it is they want to see, what they need to learn to help them make more informed decisions, and ultimately, more likely to convert.
Healthcare can be extremely competitive, so whilst we want to compete directly against your competitors, we also want your business to be a memorable brand that people will start to recognise and choose to engage.
Google Search Ads
Search Engine Marketing (SEM) is one of the most cost-effective ways to get results. It involves advertising your services to your target audience by identifying keywords users are searching for in the search engine prompting Google to display your search ads for a price.
The beauty of search ads is that ROI is easy to measure. We get to set and control the budget, optimise ads that are working, and concentrate on converting clients through the best performing ads. We develop campaigns that rely on data, and insights allowing for targeting based on user information. They’re geared towards your audience, pushing them towards conversion with optimised content and sending them straight to your website.
Google Display Ads
Developing display ads on the Google Display Network (GDN) is perfect for capturing a targeted audience through over 2 million websites. Whether they’re watching YouTube, playing a game on their phone or shopping online, we can reach them. Best thing about it? It’s a great way to get your brand in front of a massive audience with minimal cost.
We also get to monitor what size ads are working and do split testing with the creative, messaging, and calls to action to optimise and run the ads that are working well. Then we can setup retargeting ads to those that have visited any particular page but haven’t yet converted.
Display Remarketing
In a remarketing campaign, we are able to target people across the Google network, and even in their social media account who have visited the website and did not take action. Google retargeting for invasive medical procedures has some limitations but retargeting is still a valuable component of your digital strategy.
Work your socials
Over 18 million people use social media in Australia alone. Social media advertising does more than just reinforce your brand: it puts it in front of thousands of potential customers.
Advertisments on social media platforms such as Facebook can be targeted to a specific audience, and our experienced team can design and implement a killer campaign that fosters qualified conversions. With over 2/3 of the country at your fingertips, why waste the opportunity?
