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Website

Vividus Healthcare Marketing

Get on Top and Stay There

With hundreds of potential patients searching the web every month, it’s important to make sure that your website is found easily and delivering exactly what internet users expect when they type in your keywords, Jason Borody says Search Engine Optimisation isn’t as complicated as many SEO experts claim. Every month, hundreds of your potential patients […]

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Your Practice Brand - Vividus Healthcare Marketing

Site specifics

Creating a first-class website for your medical practice will bring numerous and ongoing benefits, writes Jason Borody. In the digital age, websites serve as the face of your medical practice and the way clients research and engage with your services. Having a modern, user-friendly website that effectively introduces potential patients and referrers to your practice

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Vividus Healthcare Marketing

A Matter of Perception

When a patient decides to leave a practice, they invariably say nothing – they simply don’t return. Jason Borody explains how understanding the reasons why patients move on can positively impact your practice’s bottom line. The issue of ‘disappearing patients’ is frequently put in the too-hard basket. It’s easy to understand why, given that many

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Media Savvy Marketing - Vividus Healthcare Marketing

Media Savvy

Is your practice communicating effectively to your target audience? Jason Borody reveals the five top trends in medical marketing that will help put you ahead of the competition in 2012. The healthcare industry landscape is shifting. Patients are becoming more sophisticated, information is more readily available and competition between healthcare providers is increasing dramatically. Doctors

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