The data on digital marketing speaks volumes; Jason Borody from Vividus Marketing explains how private practices and hospitals can get the most out of their online presence. We’re often asked, “Does Google marketing really work?”, “How can you get me to the first page of Google?” and “Can you guarantee results?” Over the past 12 […]
How Important Is Digital Marketing For Doctors? Read More »
Jason Borody talks about the shift in Online Marketing. In the increasingly visual world of social media and digital marketing, it’s no surprise that the use of video in content marketing is on the rise. And, it’s certainly not a tactic that should be taken lightly. Video helps deliver information in a quick and simplified
If your business aims to maintain growth and a reputation for being on the forefront of treatment and service options in 2018, it is becoming increasingly important to consider how your utilisation of technology as well as service and communication personalisation reflects upon your business or medical practice. 72% of businesses understand the importance of
2018’s Big Marketing Strategy Prediction Read More »
Google and social media are increasingly being used by patients to recommend doctors, ask for medical advice, and provide feedback on their experiences. Jason Borody, director of medical marketing agencyVividus, explains how your practice can turn this challenge to your advantage. Trust me, I’m a Doctor For better or worse, the Internet has changed this
Dr Google: Danger or Opportunity Read More »
The healthcare industry is shifting towards a patient-centric system, says Jason Borody. This is a significant change for practices used to a physician-centred model, however with patients more inclined to become more active in their own care – and predisposed to research symptoms and treatments – the shift to patient-centric healthcare is an organic one.
When Patient-Centric Healthcare Hits Home Read More »
Attracting new patients is essential for sustaining and growing a medical practice – yet patient engagement is often overlooked. Jason Borody from Vividus Marketing explains why storytelling is the future of content marketing in healthcare. Healthcare and marketing share a vital requirement to look beyond numbers when creating an image of the people you seek
Tips for Healthcare Storytelling Read More »
Waiting at home for a delivery that comes just at the end of the time slot or, worse, not at all, is an all too relatable modern frustration. Another common vexation is sitting in reception at the doctor’s practice watching the clock tick past 11am for a 10.15am appointment. In such times more than a
What If Patients Billed Doctors for Lengthy Wait Times? Read More »
Attracting new patients is essential for sustaining and growing a medical practice – yet patient retention and attrition is often overlooked. Jason Borody explains why your most unhappy patients are the best inspiration for your business development blueprint. Hopefully the scenario where an unhappy patient is in your practice making demands and verbally unloading their
Learning from Unhappy Patients Read More »
It used to be that you could just hang a sign outside your door and the patients would come. Medicine and the medical industry have come a long way since then. It’s not just medicine that has become more sophisticated. Patients now have a rudimentary understanding of medical terms provided they can figure out how
Is Your Practice Stuck in the Dark Ages? Read More »
Our society has become highly dependent upon technology, says Jason Borody. Most people utilise the internet, often exclusively, as their primary source of information. In fact, 90% of prospective patients will visit your website before contacting you. Therefore, it is vital that medical practices seeking to reach their target community have a patient-orientated cyber presence.
Six ways to make your medical website a conversion tool Read More »