Attracting new patients is essential for sustaining and growing a medical practice – yet patient engagement is often overlooked. Jason Borody from Vividus Marketing explains why storytelling is the future of content marketing in healthcare. Healthcare and marketing share a vital requirement to look beyond numbers when creating an image of the people you seek […]
Tips for Healthcare Storytelling Read More »
Our society has become highly dependent upon technology, says Jason Borody. Most people utilise the internet, often exclusively, as their primary source of information. In fact, 90% of prospective patients will visit your website before contacting you. Therefore, it is vital that medical practices seeking to reach their target community have a patient-orientated cyber presence.
Six ways to make your medical website a conversion tool Read More »
Jason Borody points out the 7 medical marketing trends that will shape the year ahead. A decade ago the idea of driverless fully electric cars, telemedicine and robotic assisted surgery seemed like something you would only see in the movies. Today, we have all witnessed the rapid growth of social, economic and technological change and
Unstoppable Trends Read More »
Are you seeing the results from your inbound marketing? Inbound marketing is the most effective marketing method for attracting patients online. It is about earning attention, organically drawing patients to your practice. Inbound marketing in comparison to outbound marketing, is a relatively inexpensive endeavour, it is easier to track and if done right is more
The 6 Elements of Inbound Marketing Read More »
Choosing the right doctor with the right qualifications and experience can be a difficult task which is why people often evaluate a range of practitioners on the Internet before they make that decision to visit your practice. The relationship between a patient and a doctor is a not only professional, but personal too and therefore
Building a Successful Medical Website Read More »
With the world becoming increasingly mobile, Jason Borody director of the healthcare marketing specialists Vividus, explains how your practice can stay ahead of the competition. Look in any waiting room and what do you see? Almost everyone is on their smartphone. Although the waiting room may be an inconvenient part of any doctor’s visit, smartphones
Going Mobile in the Waiting Room Read More »
In the tech sector, it’s common to hear that social media sites like Facebook, YouTube and Twitter are “connecting humans together”, Jason Borody says that there’s no doubt that such services have their uses, but we should be aware of their side effects. Just as 24-hour news channels have found that negativity and fear spread
With hundreds of potential patients searching the web every month, it’s important to make sure that your website is found easily and delivering exactly what internet users expect when they type in your keywords, Jason Borody says Search Engine Optimisation isn’t as complicated as many SEO experts claim. Every month, hundreds of your potential patients
Get on Top and Stay There Read More »
New and emerging healthcare trends, policy updates, the growth of social marketing and a renewed focus on customer engagement make right now the time start planning for the exciting year ahead, says Jason Borody. With big changes to the healthcare market coming up, practices will need to focus on the most effective and economical ways
Creating a first-class website for your medical practice will bring numerous and ongoing benefits, writes Jason Borody. In the digital age, websites serve as the face of your medical practice and the way clients research and engage with your services. Having a modern, user-friendly website that effectively introduces potential patients and referrers to your practice