Vividus at the Annual City Fertility Conference In March of this year, Vividus found itself at the forefront of innovation as we were invited to speak at the annual City Fertility conference in the Gold Coast. This conference brought together leading fertility specialists around Australia for Vividus to present to on the topic of marketing […]
Marketing In The Digital Era Read More »
In recent years, artificial intelligence (AI) has made significant strides in revolutionising various industries, and healthcare is no exception. From streamlining administrative tasks to providing personalised patient care, AI is reshaping the landscape of medical practice management. There are many benefits of artificial intelligence in healthcare as follows. Streamlining Administrative Tasks From scheduling appointments
How AI Can Improve Medical Practice Management & Operations Read More »
It’s that time of year again… It’s a question we get every year at about this time: “Should my business put our PPC campaign on hold for the break? And if I pause, what will happen to my campaign?” The answer isn’t a straightforward one. It depends on what your product is, how your business
Should I pause my PPC this Christmas? Read More »
For many business owners, marketing speak can be bewildering at the best of times, and if your agency starts to speak in acronyms, it can get downright confusing. We’ve tried our hand at translating marketing jargon into something a little easier to understand. A is for analytics Analytics are used to track your marketing performance.
Translating marketing speak into English – an ABC glossary Read More »
Yeah, so that worked out well. If you’re a regular reader of our blog, you may have read our 2020 Visions series that was published in November 2019. It talked about the advancements we expected to see in digital technology, social media usage, and SEO and content, based on the trends we saw in marketing
Hindsight is 2020: building a marketing strategy for the year ahead Read More »
An unprecedented uptick 2020 began with a prediction of continued growth in the digital sector. We planned for growth in online content, an influx in video usage, and expected that social media usage would continue its growth. What we did not predict, however, was the pace with which it would take place. With the rapid
How COVID-19 has changed the pace of digital marketing in 2020 Read More »
Dr Google is alive and well Only a decade or two ago, the only way to get health information was to talk to a medical professional. Unfortunately, those times are behind us: the internet has changed this type of top-down information distribution, and patients can now get a second, third, and fourth opinion in minutes
Dr Google: Be a Source of Truth Read More »
The data on digital marketing speaks volumes; Jason Borody from Vividus Marketing explains how private practices and hospitals can get the most out of their online presence. We’re often asked, “Does Google marketing really work?”, “How can you get me to the first page of Google?” and “Can you guarantee results?” Over the past 12
How Important Is Digital Marketing For Doctors? Read More »
Jason Borody talks about the shift in Online Marketing. In the increasingly visual world of social media and digital marketing, it’s no surprise that the use of video in content marketing is on the rise. And, it’s certainly not a tactic that should be taken lightly. Video helps deliver information in a quick and simplified
Google and social media are increasingly being used by patients to recommend doctors, ask for medical advice, and provide feedback on their experiences. Jason Borody, director of medical marketing agencyVividus, explains how your practice can turn this challenge to your advantage. Trust me, I’m a Doctor For better or worse, the Internet has changed this
Dr Google: Danger or Opportunity Read More »